Focus Areas
Three Core Areas That Address Your Strategic Priorities
We work with you across three core areas that address the strategic priorities of growing Malaysian enterprises:
Strategic & Business Planning
The Outcome
Clear strategic direction your team can execute. Real clarity about what you are building and why.
Creating Your Strategic Roadmap
Strategic planning is about getting crystal clear on what you are building and making smart choices about how to build it. We help you envision the destination, chart the route, and identify exciting milestones.
We work with you to see the possibilities ahead—where you want to be in three to five years, what markets align with your strengths, and what competitive advantages will fuel your growth.
This is about aligning your team on where you are headed and creating the roadmap to get there with confidence and momentum.
Vision & Direction
Clear picture of where you're going and what you're building over the next 3-5 years
Market Opportunities
Identification of markets and opportunities that align with your strengths
Competitive Advantage
Understanding and leveraging your real competitive advantages
Execution Roadmap
Actionable plan with milestones that your team can execute
Financial Planning & Performance
The Outcome
Financial clarity that turns numbers into actionable insights. Confident decisions based on data.
Understanding Your Financial Story
Your financial statements tell a powerful story about what is making you money, where opportunities are waiting, and what levers accelerate growth.
We explore your numbers to discover your profit champions, identify customers who bring the most value, optimize cash flow, and unlock margin improvements.
This is about understanding your business well enough to make confident, exciting decisions. We help you envision the future with clear financial projections that ensure you have the runway to execute your boldest strategies.
Profitability Analysis
Understanding what's really making you money and where opportunities lie
Cash Flow Optimization
Improving cash flow management and creating financial runway for growth
Financial Projections
Data-driven forecasting to support confident strategic decisions
Performance Metrics
Key indicators that give you clarity on business performance
Pre-IPO Consulting
The Outcome
A clear roadmap to US public listing with a story that resonates. You will build a stronger, more valuable, internationally-ready business.
Preparing for NASDAQ and NYSE Listings
Going public on US exchanges opens extraordinary opportunities—deep capital markets, international credibility, shareholder liquidity, and the ability to use stock for acquisitions and talent.
We help make your business "investment ready" for international public markets. Beyond strong financials and solid governance, it is about crafting a compelling story that makes American investors excited about your company, your competitive advantages, your market opportunity, and your growth trajectory.
We guide you through what US markets value, build realistic timelines—typically 12-18 months—and connect you with the right advisors, underwriters, and legal counsel who specialize in cross-border listings.
Investment Readiness
Preparing your business to meet international public market standards
Compelling Narrative
Crafting your story to resonate with American investors
Valuation Strategy
Understanding what your business could be worth on NASDAQ or NYSE
Advisor Network
Connecting you with underwriters, legal counsel, and specialists in cross-border listings
The Malaysian SMEs We Work with
We work with Malaysian SMEs generating MYR 500,000 to MYR 50 Million+ annually across three growth stages:
Building (Early Stage)
You have proven product-market fit. Now you are establishing foundations, building your team, and creating sustainable growth momentum.
Common focus areas:
• Scaling beyond founder-led operations
• Building systems and processes
• Cash flow management
• Accelerating strategic growth
Scaling (Growth & Expansion)
MYR 3 million - MYR 20 million
You have established market presence and profitability. Now you are exploring expansion opportunities—new markets, new products, deeper market penetration.
Common focus areas:
• Geographic or market expansion
• Growth capital opportunities • Multiple product/service lines
• Infrastructure for next-level growth
Optimizing (Established & Mature)
MYR 20 million - MYR 50 million+
You have built something substantial with strong market position. Now you are maximizing value, planning succession, and preparing for strategic opportunities.
Common focus areas:
• Exit strategies and legacy building
• Strategic repositioning
• Growth through acquisitions
• Maximizing enterprise value
Reach out today for a free consultation
Ready to strengthen your strategy, improve financial performance, or prepare for Pre-IPO growth? Code23 White Space offers focused advisory support tailored to your business stage. Contact us today to discuss your goals and explore how we can support your next phase of growth. For inquiries or to schedule a consultation, reach out through our website or direct contact channels.
Clarity Before the Conversation
We believe the best partnerships start with shared understanding. Here are answers to some of the questions business owners often ask before working with Code 23 Whitespace.
We work with Malaysian SMEs generating approximately MYR 500K to MYR 50M+ in annual revenue. Our clients range from early-stage businesses building foundations to established enterprises planning expansion, succession, or legacy strategies.
Think of us as your in-house strategy team—without the overhead. We don’t just advise from the outside; we work alongside you, deeply understanding your business, your mandate, and your aspirations to co-create practical, executable strategies.
Our work is industry-agnostic. We focus on strategic patterns, financial performance, and growth dynamics that apply across sectors. This allows us to bring fresh perspective and proven frameworks, regardless of your industry.
Traditional consultants often deliver reports and step away.
We stay engaged.
Our approach combines artificial intelligence, deep financial analysis, and decades of real-world leadership experience—and we remain involved until meaningful outcomes are achieved.
Whitespace refers to untapped opportunities already within or adjacent to your business—new markets, overlooked customers, pricing power, operational efficiencies, or strategic positioning that hasn’t yet been fully explored.
Our Pre-IPO consulting supports Malaysian SMEs preparing for NASDAQ or NYSE listings. It’s designed for businesses with strong fundamentals that want to become investment-ready, build compelling equity stories, and understand what US markets value.
Interested in Learning More?
We're introducing Code 23 Whitespace to Malaysian business owners and would love to connect with those exploring their next chapter of growth.